07 Nov, 25

J.JUAN concludes a 2025 full of major milestones at EICMA

Isabel RuizSin categorizarNo Comments

In addition to celebrating the 60th anniversary of the company, the recent opening of a new production facility in Barcelona, and the launch of innovative solutions for motorcycles, Side-by-Side vehicles, and bicycles, this year J.JUAN also officially unveiled its new corporate identity.

At this edition of EICMA, J.JUAN closes a year of changes and new challenges, marking a key milestone in its ongoing evolution.

Alongside its refreshed image, J.JUAN is presenting several key innovations at EICMA, developed by its team of 50 engineers specialized in high-precision braking solutions for motorcycles.

Among the main innovations showcased at the booth are:

  • Bicycle-specific brake lines

  • Hy-Braid Technology

  • Ultra-Low Expansion brake lines

  • Competition-specific brake lines – Racing Blue Series

At EICMA, all these products are integrated into the solutions offered by Brembo, Bybre, and Specialized, reinforcing J.JUAN’s position as a global leader in the braking industry and delivering solutions that combine cutting-edge technology, proven reliability, and outstanding industrial design.

This is a defining feature of all the prestigious brands that are part of the Brembo Group, such as Öhlins, BYBRE, SBS Friction, APRacing, and Marchesini, consolidating the group as a world reference in the road, competition, and off-road segments.

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