J.JUAN takes a significant step forward in its history with the launch of its new corporate identity, marking the beginning of a new phase of transformation and growth. This renewal coincides with the company’s 60th anniversary, the recent opening of a new production facility in Barcelona, and the introduction of innovative new solutions for motorcycles, Side-by-Side vehicles, and, for the first time, bicycles.
The new visual identity was officially unveiled at CIMA (China International Motorcycle Trade Exhibition), the most important motorcycle industry event in Asia, held in Chongqing. This year, J.JUAN exhibit alongside Bybre within the Brembo booth, showcasing not only its refreshed brand image, but also some of the most advanced technologies developed in recent years.
“J.JUAN’s new visual identity reflects the company’s strategy for the years to come, which focuses on our core product to ensure an unparalleled connection between man and machine, speed and safety, adrenaline and control, movement and precision.” says Antoni Ferrer, General Manager of J.JUAN.
For 60 years, J.JUAN has been pushing the limits of braking technology.
Today, it focuses its passion and precision on one thing: braided brake hoses that withstand the toughest conditions, last longer, and outperform the rest—while maintaining the highest international standards of safety and quality, as is the hallmark of every J.JUAN product.
Technological Innovation That Leads the Way
Alongside its new image, J.JUAN introduced several key innovations at CIMA, developed by its team of 50 engineers dedicated to high-precision braking solutions for motorcycles, cars, bicycles, and Side-by-Side vehicles. Each year, over 1.4 million vehicles are equipped with J.JUAN brake lines.
Among the standout innovations featured at the booth:
Hy-Braid Technology – A patented J.JUAN innovation designed to connect rigid and flexible brake lines, for long and tailored vehicle applications. It ensures ultra-direct transmission of braking input and delivers outstanding performance.
Ultra-Low Expansion – A breakthrough that offers extremely low hose expansion and exceptional performance. It improves braking response, control, and safety—resisting extreme temperatures and fatigue, and capable of withstanding pressures of up to 1,000 bar.
Racing Blue Series – Developed for high-performance racing, this new brake line stands out with its corporate blue color and exceptional thermal resistance. It’s engineered for motorcycles and Side-by-Side vehicles requiring extreme braking precision and unmatched feedback.
With this evolution, J.JUAN reinforces its position as a key global player in the mobility industry, delivering braking solutions that combine cutting-edge technology, reliability, and outstanding industrial design.
